Ananta Deepti Abdullah Ananta Deepti Abdullah

Connecting WhatsApp to CRM operations

Combined architecture, hands-on implementation and delivery oversight in a Conduira role to bring WhatsApp into Salesforce operations. Connected individual messaging and personalised campaigns with recipient identity, consent checks, controlled execution and message-outcome tracking.

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Ananta Deepti Abdullah Ananta Deepti Abdullah

Connecting the digital lending lifecycle

Provided independent architecture and delivery oversight for PayDayLoanMart’s lending platform. Guided a seven-month engagement from discovery to go-live, connecting configurable loan products, customer self-service, banking verification, payments and operational controls.

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Ananta Deepti Abdullah Ananta Deepti Abdullah

Redesigning the student operating model

Connected student self-service with internal operations across applications, documents, visa processing and services. Combined process redesign, architecture and delivery oversight to reduce document follow-ups, improve student visibility and create more consistent counsellor workflows.

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Ananta Deepti Abdullah Ananta Deepti Abdullah

Making commission revenue visible

Redesigned Conduira’s commission processes from spreadsheet tracking to a connected financial framework. Combined process design, architecture and implementation to simplify multi-currency reconciliation, accelerate reporting and clarify outstanding commissions.

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